WAKE
THE
F*CK
UP.

AwakeUp clock displaying BOSS on a table

Watch how AwakeUp works

See the story behind this product

No snooze. No mercy. Just pure wake-up power wrapped in elegant design.

The Problem

YOU
CAN'T
WAKE UP.

The average person hits snooze 3-4 times each morning

58% of people report being late due to oversleeping

Fragmented morning sleep makes you more tired

The Solution

AWAKE
UP
WORKS.

Two-phase alarm system that cannot be ignored

Multi-point NFC technology forces you to move around your home

Elegant wooden design that complements any bedroom

The Problem

WHY YOU
FAIL
EVERY
MORNING.

The fundamental flaw in alarm clock design is simple: they're too easy to ignore.

The Snooze Problem

Every time you hit snooze, you're fragmenting your sleep cycle, making yourself more tired and less alert. It's a vicious cycle that ruins your morning.

The Habit Loop

Your brain has been trained to associate the alarm sound with the relief of hitting snooze, creating a harmful cycle that's nearly impossible to break with willpower alone.

The Willpower Myth

Relying on willpower when you're half-asleep is a losing strategy. Your groggy brain will always choose more sleep over responsibility.

The Solution

HOW
AWAKEUP
FORCES
YOU UP.

AwakeUp uses a revolutionary three-phase approach that guarantees you'll wake up – no matter how tired you are.

1

Gentle Phase

Your day begins with customized music at a reasonable volume. This is your chance to wake up peacefully.

2

Multi-Point NFC Challenge

During this phase, you must scan multiple NFC cards placed throughout your home to stop the alarm. Each AwakeUp comes with 4 NFC cards that you can place in your bathroom, kitchen, or anywhere else.

3

Brutal Phase

If you don't scan all NFC cards, the 100dB buzzer kicks in with no mercy, ensuring you cannot continue sleeping. The buzzer will not stop until all cards are scanned.

Premium Craftsmanship

BRUTAL
EFFICIENCY.
BEAUTIFUL
DESIGN.

Each AwakeUp is meticulously crafted from wood. The elegant design conceals powerful technology within.

Advanced Circuit Design
Hand-Finished Craftsmanship
Minimalist LED Display
Black AwakeUp clock on a glass table
AwakeUp clock on a nightstand
Back of the AwakeUp clock showing engraved settings
Stack of AwakeUp clocks in various finishes
The Difference

AWAKEUP VS.
EVERYTHING ELSE

AWAKEUP

Two-Phase System

Gentle music followed by an unstoppable 100dB buzzer

Multi-Point NFC

Forces you to visit multiple locations in your home to stop the alarm

No Snooze Button

Eliminates the temptation to delay waking up

Premium Design

Handcrafted from wood with elegant finish

100% Wake-Up Rate

Guaranteed to get you out of bed, every single time

PHONE ALARMS

Snooze Button

The very feature designed to help you wake up gradually is the one that ruins your sleep quality.

Too Accessible

Your phone is right next to your bed, making it too easy to dismiss

Distracting

Checking your phone first thing leads to social media scrolling

Limited Volume

Phone speakers aren't designed to wake heavy sleepers

Too Many Options

Easy to set multiple alarms and ignore them all

Real Stories

PEOPLE WHO
FINALLY WAKE UP

Don't just take our word for it. Hear from real people who have transformed their mornings with AwakeUp.

Matt

"As a businessman, every minute counts. I used to be a heavy sleeper, and it cost me more than just time—it cost me opportunities. AwakeUp's brutal phase was the shock to the system I needed. Now, I'm the first one in the office, every single day."

Matt, 38

Businessman, Heavy Sleeper

Kamila

"Every Morning, I was constantly 30 minutes behind schedule. AwakeUp forced me to establish a real morning routine. The NFC challenge gets me out of bed and moving before the kids even wake up. It's been a game-changer."

Kamila, 37

Artist, Mother of 2 Sons

Filip

"I was the guy with 8 alarms set every five minutes from 7:00 AM. I'd sleep through most of them and rush to class. With AwakeUp, there's just one alarm. And it works. The fear of the brutal phase is real. I haven't been late once this semester."

Filip, 26

Student, Formerly 8 Alarms/Day

Limited Time Offer

JOIN THE
WAKE-UP
REVOLUTION.

Early Bird

$99$169
40% OFF RETAIL PRICE
  • 1x AwakeUp Alarm Clock
  • 4x NFC Cards
  • Estimated delivery: December 2025, before christmas!

Limited to 10 backers

Kickstarter Exclusive

$129$169
30% OFF RETAIL PRICE
  • 1x AwakeUp Alarm Clock
  • 4x NFC Cards
  • Estimated delivery: December 2025, before christmas!

Unlimited availability

Duo Pack

$229$338
BEST VALUE FOR MULTIPLE ITEMS
  • 2x AwakeUp Alarm Clocks
  • 8x NFC Cards (4 per clock)
  • Estimated delivery: December 2025, before christmas!

Unlimited availability

Technical Details

FOR THE
GEEKS

Behind the beautiful wooden exterior lies cutting-edge technology designed for one purpose: getting you out of bed.

A 3D render of the AwakeUp internal circuit board

NFC Reader

NFC reader with 3 uniquely coded NFC cards included. The alarm won't stop until all cards have been scanned within the designated time period.

Sound System

Integrated MP3 player with 3W speaker for the gentle phase, coupled with a 100dB buzzer that can't be ignored. Bluetooth connectivity for custom wake-up sounds.

Power System

1200mAh rechargeable battery provides up to 24h of standby time. USB-C charging port with included braided cable. Battery backup ensures your alarm will still work during power outages.

Processor & Display

Energy-efficient microcontroller running our custom timing software. Minimalist LED display with brightness adjustment.

Questions & Answers

FAQ

How many NFC cards come with each AwakeUp?

Each AwakeUp alarm clock comes with 4 NFC cards. You can place these cards throughout your home to create a wake-up journey that forces you to get moving.

How loud is the "brutal phase" buzzer?

The brutal phase buzzer operates at 100dB. It's designed to be impossible to sleep through, even for the heaviest sleepers.

Can I customize the gentle phase music?

Yes! AwakeUp comes with microSD card allowing you to select any music or sound for the gentle phase. You can choose from our library of wake-up sounds or use your own music.

What if I lose an NFC card?

AwakeUp comes with a simple app that allows you to pair new NFC cards if you lose one. Additionally, replacement NFC card packs will be available for purchase after the Kickstarter campaign.

Does AwakeUp require batteries?

AwakeUp has a built-in rechargeable battery that lasts up to 24 hours on standby. It also comes with a USB-C charging cable.

What if I have roommates or a partner who wakes up at different times?

AwakeUp is designed with this in mind. The gentle phase is customizable in volume, and the NFC cards are uniquely paired to your specific AwakeUp. This means multiple AwakeUps can be used in the same household without interference.

Is there a way to turn off AwakeUp in case of emergency or on days off?

Yes, you set the countdown every night. Don't need to wake up next day at any given time? Don't set it. Simple as that.

STOP STRUGGLING.
START WAKING UP.

No snooze. No mercy. Just pure wake-up power wrapped in elegant design. Join the wake-up revolution today.

Limited-time Kickstarter pricing. After the campaign ends, AwakeUp will retail for $169.